Loyalty Program Launch
Slice Rewards
The only thing better than pizza is free pizza. It’s also a great motivator for repeat customers. We launched Slice’s loyalty program using the redemption mechanism of 8 pizzas = 1 free pizza to both educate and engage the public. This integrated campaign made use of TV, social, CRM, product, experiential, and influencers.
+10X
social mentions
14M
social impressions
37M
media impressions
Creative Direction: Terrence Morash
Art Direction: Kirsten Erwin
Design: Kylan Larson, Jordan Hall, Adrian Jordanov
Copy: Graeme Allister, Liam Navin, Lauren Irwin
Social: Cara Meiselman, Charlie Balk
Production: VideGro