Loyalty Program Launch

Slice Rewards

The only thing better than pizza is free pizza. It’s also a great motivator for repeat customers. We launched Slice’s loyalty program using the redemption mechanism of 8 pizzas = 1 free pizza to both educate and engage the public. This integrated campaign made use of TV, social, CRM, product, experiential, and influencers.

 

+10X
social mentions

14M
social impressions

37M
media impressions

Creative Direction: Terrence Morash

Art Direction: Kirsten Erwin

Design: Kylan Larson, Jordan Hall, Adrian Jordanov

Copy: Graeme Allister, Liam Navin, Lauren Irwin

Social: Cara Meiselman, Charlie Balk

Production: VideGro