I build meaningful brands with creative that works.
Currently doing so at Slice. This is my approach.
Craft the story.
Meaningful brands have a clear purpose and narrative. I help architect that foundation and ensure relentless consistency in the brand expression.
Build agile teams.
Creative work today requires teams to be nimble. I develop efficient processes and adaptable resources to form teams that can tackle any project at velocity.
Mind the results.
Great creative is effective creative. Measuring results against defined goals is the key to optimizing work to achieve business goals.
Bring it all together.
From integrated campaigns to internal training aides, my work encompasses projects large and small. Below are some recent examples.
Slice Slice Rewards
Slice Slice Register
Slice Slice of the Union
Shutterstock Creative Trends Report
Working it.
I’m the VP of Creative at Slice, the tech platform that powers 18K+ independent pizzerias. As a growth-minded startup with B2B and B2C audiences, this requires me to wear many hats.
Built 16-person multinational team of art directors, designers, copywriters, and project managers
Develop branding, content, and campaigns to drive customer growth and brand awareness
Led public relations and content teams, including overseeing partner agencies
Increased aided brand awareness 60% and app installs 156% during 2021 campaign
Spearheaded campaign that raised $788K+, fed 235K+ people, and supported 2K small businesses
Developed pitch materials for and oversaw public announcement of Series C and Series D raises
Created program for branding restaurants at scale, including 200 in 2021 with a 4 person team
Partner with leadership team to set company strategy and refine brand positioning
Eat lots of pizza in the name of content creation
Words and wins.
Appearances
Young Guns 15 — Judge
Adweek New York — Speaker, Creative Shorts
Adweek New York — Panelist, The Creative Carousel
Adweek New York — Debater, Creatives Take on the Analysts
Cannes Lions Festival — Co-Speaker, Hyper-Reality: The Risks and Rewards of Surreal Visuals in Advertising
Cannes Lions Festival — Debater, Hyper-Reality Debate with Creative Pool
Cannes Lions Festival — Panelist, Re-Imagining Superheroes: What Can Wonder Woman Teach Us About Female Leadership
A+E Networks / Biography — Interview, Cannes Lions
Fstoppers — Interview, Shutterstock Creative Trends
HOW Design Live — Speaker, 2017 Shutterstock Creative Trends
HOW Design Live Podcast — Terrence Morash on Shutterstock’s 2017 Trends
Northside Festival — Speaker, 2017 Shutterstock Creative Trends
The Employer Branding Podcast — Interview, 2017 Shutterstock Creative Trends
Social Media Week NY — Stand Out from the Crowd with High-Performing Visual Content
MAKE — Speaker, Consistent Branding for the Win
Recognition
Fast Company — Most Innovative Company Award
Deloitte — Deloitte Technology Fast 500
Big Awards for Business — Business Entrepreneur Award
NASDAQ GGV Crunchbase — SMBTech 50
One Screen Award — Best Movie Poster
Internet Advertising Competition Award — Best Events Interactive Application
Internet Advertising Competition Award — Best Retail Social Media Campaign
SoMe Award — Breaking Social
PR News Social Media Icon Award — Interactive Media
PR Daily Honorable Mention — Best Online Marketing Campaign
Interactive Media Awards — Outstanding Achievement-Financial Information
Adobe Site of the Day Award