Integrated Campaign
The Best Pizzerias.
No Crazy Fees.
Apps like Grubhub are great for ordering food, but less so for those making the food. This integrated campaign appealed to pizza lovers to order on the app that is more sustainable for both their wallets and the independent pizzerias they love. Throughout the campaign, we tested various executions to optimize the results.
+30%
unaided awareness
+60%
aided awareness
+156%
app installs
+66%
active app users
Television/Streaming
Outdoor
Digital
Creative Direction: Terrence Morash
Art Direction: Kylan Larson
Design: Kylan Larson, Jordan Hall, Terrence Morash
Copy: Terrence Morash, Jenko Kent, Lauren Irwin, Graeme Allister
Production: VideGro