Integrated Campaign

The Best Pizzerias.
No Crazy Fees.

Apps like Grubhub are great for ordering food, but less so for those making the food. This integrated campaign appealed to pizza lovers to order on the app that is more sustainable for both their wallets and the independent pizzerias they love. Throughout the campaign, we tested various executions to optimize the results.

 

+30%
unaided awareness

+60%
aided awareness

+156%
app installs

+66%
active app users

Television/Streaming

Print

Outdoor

Digital

Creative Direction: Terrence Morash

Art Direction: Kylan Larson

Design: Kylan Larson, Jordan Hall, Terrence Morash

Copy: Terrence Morash, Jenko Kent, Lauren Irwin, Graeme Allister

Production: VideGro