Content Campaign
Slice of the Union
As you can suspect, National Pizza Day is a big deal for a company that supports independent pizzerias. We used it as an opportunity to use order data to dish on pizza trends. Slice of the Union positions Slice as thought leaders, guiding shops to new ways they can win more customers.
400+
press mentions
196M
potential audience
32%
order increase
Happy National Pizza Day! 🎉🍕🎈 We counted the pepperoni and crunched the numbers from millions of the past year’s Slice orders to present our annual retrospective of all things pizza. Find out top pizza trends and your state's favorite pie here! https://t.co/oqTqwTcJ9G
— Slice (@slice) February 9, 2022
Creative Direction: Terrence Morash
Content: Cara Meiselman
Art Direction: Kirsten Erwin
Design: Adrian Jordanov
Copy: Kat Thek
PR: Lauren Bazzini