Content Campaign
Shutterstock Creative Trends Report
The millions of searches happening daily on Shutterstock’s site results in an abundance of data about the creative industry. We mined that data to identify trends, turning the insights into an engaging annual content campaign that was promoted via digital, social, CRM, and PR.
$465K
revenue
100+
media placements
11K
social engagements
3
awards
Our 2018 Creative Trends report is live! Explore the major trends of Fantasy, New Minimalism and Space: https://t.co/NJK7wP1Clm #CreativeTrends2018 pic.twitter.com/9RpN0aqcDu
— Shutterstock (@Shutterstock) January 17, 2018
Searches for solar are up 991% and interest in astro increased 671%. The galactic beauty of the space trend will feature prominently this year: https://t.co/NJK7wP1Clm #CreativeTrends2018 pic.twitter.com/xoeulMG2sW
— Shutterstock (@Shutterstock) January 18, 2018
Mit um 435 % gestiegenen Suchanfragen nach �holografisch� sticht die bunte Farbpalette dieses Trends heraus und muss weiter beobachtet werden. Holografische Effekte sind vielseitig einsetzbar und 2018 Trend: https://t.co/0S8odJ0cRr #CreativeTrends2018 pic.twitter.com/ouT9V4sutK
— Shutterstock.de (@shutterstockDE) January 18, 2018
Creative Direction: Terrence Morash
Art Direction: Florence Lau
Design: Florence Lau, Jenny Forrest, Kia Delgado, Jackelyne Castillo
Copy: Graeme Allister, Ellie Innis, Michael Maher
Video: Andy LaViolette