Product Launch

Slice Rewards

The only thing better than pizza is free pizza. It’s also a great motivator for repeat customers. We launched Slice’s loyalty program using the redemption mechanism of 8 pizzas = 1 free pizza to both educate and engage the public. This integrated campaign made use of TV, social, CRM, product, experiential, and influencers.

+10X
social mentions

14M
social impressions

37M
media impressions

Tweets supporting the Slice Rewards launch

A customer tweet winning a free pizza

Slice Rewards screens from Slice app

Screen showing user earning a free pizza

Signage promoting the rewards program

David Portnoy at a pizzeria with the rewards signage in the background

Emails promoting the rewards program

Direct mail supporting the rewards program

Slice raised its Series D round of funding shortly after launching the rewards program

Creative Direction: Terrence Morash

Art Direction: Kirsten Erwin

Design: Kylan Larson, Jordan Hall, Adrian Jordanov

Copy: Graeme Allister, Liam Navin, Lauren Irwin

Social: Cara Meiselman, Charlie Balk

Project Management: Liz Lopez-Haughton

Production: VideGro