Event Activation
Proactiv Prize Me
Beauty conference attendees love getting free products. However, Proactiv wanted them to actually learn about the products, as well. We created a lead-gated, sensory-stimulating, interactive game where visitors not only win free product, but also some education.
2K
leads captured
4.8M
social impressions
Creative Direction: Terrence Morash
Art Direction: WaiMay Cheng
Design: WaiMay Cheng, Jessica Mollica
Copy: Elizabeth Gervais