Event Activation

Proactiv Prize Me

Beauty conference attendees love getting free products. However, Proactiv wanted them to actually learn about the products, as well. We created a lead-gated, sensory-stimulating, interactive game where visitors not only win free product, but also some education.

 
 

2K
leads captured

4.8M
social impressions

 

Creative Direction: Terrence Morash

Art Direction: WaiMay Cheng

Design: WaiMay Cheng, Jessica Mollica

Copy: Elizabeth Gervais