Product Campaign

Slice Register

Slice’s launch of a POS system broadened our offering into pizzerias’ entire ordering workflow. Competing against more mature systems, we leaned into the aspects of the product that appealed most to our customers — simplicity, stability, and specialization in pizza. This was brought to life through examples all pizza guys can relate to.

 
 

Landing Page

Slice Register landing page

Digital Media

Slice Register ad about fewer mistakes
Slice Register ad about customization
Slice Register ad about ease of use
Slice Register ad about stability
Slice Register banner ad
Slice Register banner ad

Direct Mail

Slice Register direct mailer
Slice Register direct mailer

Sales Collateral

Creative Direction: Terrence Morash

Art Direction: Kirsten Erwin

Design: Jordan Hall, Adrian Jordanov

Copy: Graeme Allister, Kat Thek, Terrence Morash

Project Management: Liz Lopez-Haughton

Photography: Terrence Morash

Video: Sean Nalaboff, Adrian Jordanov