Trade Show Activation

Slice Espresso Bar

Traditional trade show booths are ineffective for generating foot traffic and leads, particularly at the industry’s largest show — The International Pizza Expo. We perked up the crowd by offering an exclusive espresso bar. Milan-worthy coffee drinks, a pizza-centric newspaper, and live podcasts made our experience one of the most popular at the show. It also turns out that people sipping mochas are far more likely to talk about your products.

5K
booth visitors

1.2M
social impressions

1.4K
coffee drinks served

Slice's espresso bar at the International Pizza Expo
Custom coffee cups at Pizza Expo trade show activation
We weren't messing around when it came to espresso drinks
Signage at Pizza Expo trade show activation
The bar at Pizza Expo trade show activation
Ordering kiosk at Pizza Expo trade show activation
Latte at Pizza Expo trade show activation
Wall detail at Pizza Expo trade show activation
Signage at Pizza Expo trade show activation
Slice newspaper at Pizza Expo trade show activation
Newspaper detail at Pizza Expo trade show activation
Newspaper detail at Pizza Expo trade show activation
Visitor filling out the crossword in Slice's newspaper at Pizza Expo trade show activation
Podcast recording at Pizza Expo trade show activation
Podcast recording at Pizza Expo trade show activation
Visitor ordering at Pizza Expo trade show activation
Visitors speaking with a Slice sales team member at Pizza Expo trade show activation
Visitors speaking with a Slice sales team member at Pizza Expo trade show activation
The coffee house crowd at Pizza Expo trade show activation
The coffee house crowd at Pizza Expo trade show activation

Creative Direction: Terrence Morash

Art Direction: Kylan Larson

Design: Kylan Larson, Terrence Morash

Copy: Terrence Morash, Kat Thek

Content: Terrence Morash, Kat Thek, Bruce Irving, Sabrina D’Alessandro, Kylan Larson

Project Management: Liz Lopez-Haughton