Trade Show Activation
Slice Espresso Bar
Traditional trade show booths are ineffective for generating foot traffic and leads, particularly at the industry’s largest show — The International Pizza Expo. We perked up the crowd by offering an exclusive espresso bar. Milan-worthy coffee drinks, a pizza-centric newspaper, and live podcasts made our experience one of the most popular at the show. It also turns out that people sipping mochas are far more likely to talk about your products.
5K
booth visitors
1.2M
social impressions
1.4K
coffee drinks served
Creative Direction: Terrence Morash
Art Direction: Kylan Larson
Design: Kylan Larson, Terrence Morash
Copy: Terrence Morash, Kat Thek
Content: Terrence Morash, Kat Thek, Bruce Irving, Sabrina D’Alessandro, Kylan Larson
Project Management: Liz Lopez-Haughton